As part of the re-establishment, the entire online appearance of the DHZB Academy was to be redesigned. The aim was to create a contemporary website and to transfer the existing DHZB brand core into the new design.

Additional challenge: All 20 educational programs, which existed previously independent of each other, had to be bundled into the new website.

In order to make the courses available via an online booking system, we modernized and automated the entire administration and all processes.

In collaboration with the client, our brand workshop resulted in the new positioning, defined target groups and set out the requirements for the website.

We adapted the existing brand core into a contemporary corporate design using a new color system, typography, logo development and a comprehensive presentation of design elements and imagery.