Digital Marketing

We have been using our ever-growing industry knowledge and experience for digital marketing campaigns for more than 10 years.

We prefer to think holistically and support our clients from the conception to the definition of target group-oriented roadmaps and roll-outs to the implementation of carefully curated measures.

For us, holistic also means continuous performance monitoring. We use this knowledge to make targeted adjustments to ongoing campaigns and thus guarantee maximum reach and profitable interest in our clients’ content.

Services

Benefit from our many years of expertise and let us create digital marketing campaigns that really perform.

Campaigns

From POS to Google Ads – we are creative and know the special features of every touchpoint! Companies run campaigns with us where the design, planning and implementation are optimally intertwined. We know about the challenges and can e.g. design a landing page so that it has its maximum impact. Since we cover all disciplines of a marketing campaign in-house, everything runs in an optimized manner when it comes to communication.

Thanks to our newsletter experts, BY INTENTION is listed as an official MailChimp partner, among other things. Irrespective of this, we are of course open to any tool that our clients would like to use to send their newsletters. In email marketing, we often start with a consultation, which may result in very specific requirements. In this case, individual newsletter templates are the solution – created by us and optimized for above-average opening and click rates.

Landing Pages

For digital product providers, landing pages are often the heart of a campaign. Because here the decisive factor is whether a user converts or not. Another advantage that should not be underestimated is that the success of landing pages can clearly be measured in the form of KPIs. We apply our best practices from over 10 years of experience to successfully optimize user signals such as conversion rates, CTRs and dwell times.

A/B Testing

In order to target the specific behaviors of potential customer groups, it is not enough to rely on best practices or – even worse – gut feelings. That's why we validate various hypotheses with A/B testing in order to reliably generate relevant key figures.

Find out how we were able to support these companies: