BY INTENTION | Ihre Agentur für digitale Auftritte und Produkte

“Work hard, play hard”: The publishing house Gruner + Jahr launched the magazine Business Punk in autumn 2009. With its economic topics, it was aimed at a previously poorly addressed target group: young, hip, aspiring and technology-savvy.
11 years later – the magazine is now an integral part of the German media landscape – it is time for a relaunch of the web portal. 
BY INTENTION designed and developed this new online presence. We ensure that it meets the needs of users and advertisers alike and we are still responsible for technical support of the site to this day.

marketer-friendly

Fast, slick, 

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“Work hard, play hard”: The publishing house Gruner + Jahr launched the magazine Business Punk in autumn 2009. With its economic topics, it was aimed at a previously poorly addressed target group: young, hip, aspiring and technology-savvy.

11 years later – the magazine is now an integral part of the German media landscape – it is time for a relaunch of the web portal. 

BY INTENTION designed and developed this new online presence. We ensure that it meets the needs of users and advertisers alike and we are still responsible for technical support of the site to this day. 


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Our Services

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Website UX/UI concept

Web development

Tracking concept

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In order to allow maximum scope for editorial content, we deliberately designed the user interface to be minimalist. At the same time, it was possible to ensure a high level of recognition by adopting defining elements from the printed magazine.
Together with the client, the decision was made to use WordPress as the content management system. Since the requirements are high, both graphically and technically, we then developed a completely new theme. In addition, due to the high volume of visitors, it was essential to optimize the loading times of the pages.

Brand Identity

Ensuring the

In order to allow maximum scope for editorial content, we deliberately designed the user interface to be minimalist. At the same time, it was possible to ensure a high level of recognition by adopting defining elements from the printed magazine.

Together with the client, the decision was made to use WordPress as the content management system. Since the requirements are high, both graphically and technically, we then developed a completely new theme. In addition, due to the high volume of visitors, it was essential to optimize the loading times of the pages.


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The publisher&#8217;s strategic goals required special attention to be paid to the smooth integration of advertisements into the basic layout during the redesign process.
In addition, a high number of people access the site via social media – our particular focus was on the responsiveness of the site.

with User Interests

Combining Client’s Goals

The publisher's strategic goals required special attention to be paid to the smooth integration of advertisements into the basic layout during the redesign process.

In addition, a high number of people access the site via social media – our particular focus was on the responsiveness of the site.


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Even after the relaunch of the web portal, we are still in charge of technical support for the site to this day. 
As a permanent service provider, BY INTENTION can be reached by the publisher within the shortest possible response times.
The background: The sometimes very high number of visitors makes regular checking essential. This includes a partially automated check of all essential functions as well as our regular check of the entire system security.

Service Provider

Our Role as a 

Even after the relaunch of the web portal, we are still in charge of technical support for the site to this day. 
As a permanent service provider, BY INTENTION can be reached by the publisher within the shortest possible response times.

The background: The sometimes very high number of visitors makes regular checking essential. This includes a partially automated check of all essential functions as well as our regular check of the entire system security.


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Contact Us

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A web portal for Germany's most unusual business magazine 

Business Punk

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