Tracking& Testing

Every company that uses a budget for digital products and marketing measures wants to know to what extent the costs invested are paying off.

We make ROI measurable – from conception through implementation to comprehensive tracking and reporting.

BY INTENTION supports its clients as a neutral partner: We use the lessons learned from the analyses to drive the continuous optimization of websites and campaigns – both in an advisory and executive capacity.

Another plus: Based on the insights we gain, we can also provide strategic support in customer acquisition and retentionAct.

Services

Let us measure your success in a data-driven and testing-oriented way – for valuable insights and KPI optimization.

Hotjar

We use Hotjar to analyze and evaluate our designs and flows: heatmaps, click traces and screen recordings provide us with a comprehensive picture of the user behavior. This way, we eliminate potential pitfalls and optimize the relevant KPIs.

Matomo

Matomo (formerly known as Piwik) is an open source web analytics platform and offers similar functionality to Google Analytics. In contrast to the Google tool, Matomo allows website operators to retain full control over their data because the analysis is based on the hosted on our own servers. Sensitive information is not passed on to third parties - this ensures a high level of data protection and security.

A/B Testing

Using tools such as VWO or Google Analytics, we test different versions of websites against each other flexibly and inexpensively. This allows you to collect valuable insights for KPI optimization.

Google Analytics

We view Google Analytics as a standard, on the basis of which we set up an individualized tracking concept. The configuration is always carried out according to individual requirements of our customers and we link it to their marketing activities. On request we can of course also install other tracking tools, such as Matomo or Posthog.

PostHog

Posthog enables user-based tracking,which records visitor behavior on websites or in mobile apps. Thanks to the setup of personal events, explicit actions such as: B. button clicks or page views can be tracked. PostHog can also be integrated into well-known tools such as Slack, Segment or Zapier.

Find out how we were able to support these companies: